WeFocusBuddya room every fifteen minutes
Log in
A number worth checking

The goldfish attention span: a myth, not a finding

That goldfish story was never true. It's been going around for ten years: eight seconds of attention, less than a goldfish. There's no study behind that number: it appeared in a 2015 marketing report, and it has been debunked several times since.

HOW LONG A WINDOW STAYS OPEN 2004 2 min 30 from the mid-2010s ~47 sec Measured on people working at a computer. Research by Gloria Mark, UC Irvine.
What was actually measured

Your head isn't broken. You just switch windows more often.

What has actually been measured (in Gloria Mark's field research at UC Irvine) is how long, on average, a window stays open on a screen before another one is opened: about two and a half minutes in 2004, down to about 47 seconds in later studies. It's a figure about how often we switch screens, not a verdict on anyone's attention span.

We don't promise to fix anything here: you book twenty-five minutes in which another person has committed to being there. What you do with them is up to you.

Your head isn't broken. You just switch windows much more often.

Frequently asked questions

Where does the “less attention than a goldfish” statistic come from?

From a 2015 marketing report that quoted a number taken from another source, without it ever going through real scientific research: it has since been withdrawn and debunked several times.

What did Gloria Mark actually measure?

How long, on average, people stay on one window of the screen before switching: from about two and a half minutes in 2004 to about 47 seconds in later studies, among people working at a computer.

So what does WeFocusBuddy do?

Two things you can check: a timer that records how many minutes you worked, and booked video sessions with another person at a set time.

No credit card. No ads. Database and video calls run on servers in the European Union.
© 2026 WeFocusBuddy.